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Expositions are also known as trade shows, and they are massive events which attract thousands of visitors and exhibitors from all over the world. Depending on the size, the exhibitions can last for days, weeks, or months. The target market for exhibits is usually quite specific and has a very well-defined target. Having a presence at a trade show is one of the finest ways for companies to showcase and promote their products or services to their target audience. A few of the common activities that can occur at exhibitions are: Networking events, awards ceremonies, and business pitches. It will also drive business, and maintain relationships with existing and potential partners. The purpose of attending industry events is to be able to meet new contacts and find clients or jobs in addition to learning new ways to solve problems.

Case Study

Project description

A Novartis forum took place in Marrakech for about 180 people to discuss a new pharmaceutical product. These meetings took place at the Novartis forum for approximately 180 people. RTS group has been given the opportunity to do the event branding of Novartis during the forum, which includes AV equipment on stage, 2 boots with stands, and accessories printed with the company’s logo. In addition to providing first-class accommodation and transportation for a group of doctors and surgeons who traveled from all over Morocco, we also provided a festive dinner for all the guests and professionals that attended the meeting.

Date :  May 2011

Client : L’oreal Morocco

Category : Mice/ Meetings

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